美国万宝路总裁马克斯韦尔对品牌有过精辟的见解: “ 品牌就是企业发展的最大资产。企业的牌子如同储蓄的户头,你不断通过广告累积价值,便可尽享其利息! ”
American Marllboro president Maxwell has an incisive opinion to the brand: “The brand is the greatest asset of an enterprise. It's like your bank account, if only you accumulate the value unceasingly through AD, can you enjoy its interest!" |
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